Project Propsal

Project Proposal

http://louis123.byethost3.com/Research%20Website/Research.html





Idea For Product

A 6 track visual EP in a DVD and CD format with track stems included for fans and artists to remix.

The EP will come in a DVD and CD format and will consist of 6 midi synced videos which fans can watch and get the real feel for the oscar later project.
There will also be details in the box on how to upload your own remix and have it listened to by others, users will also be able to take the individual instruments and manipulate them in external music programs, then upload them to the Oscar Later website.

As well as the DVD and CD pack there will be an official Oscar Later website consisting of an artists Bio, gig dates and any other material that will help generate a fan base and following.



My Target Market

In order to find my niche market and my target audience I will have to break down exactly what my product is, from an industry point of view and not an artist perspective.

Oscar Later is the title for my current music productions and the sound I'm aiming for and trying to push is dance music with an avant-garde and improvised element, fundamentally dance music but less popularize. I would be aiming my music at an audience that has already been established in the last 30 years, the electronic music community, but to more specifically the french house genre fans.
Fans of bands such as Daft Punk, Busy P, Soulwax, Justice, Mr Oizo, Sebastian, Bloody Beetroots, Symbol One and fans of the whole image that follows the House and Techno art form.

The record label I previously ran and will be releasing my music with will sum up my productions perfectly and help to make it clearer to my target market audience exactly what it is. Club Goers, Ravers and people with a passion for electronic dance music will all be my target audience. What would make this project unique is the fact I would be promoting the visual art just as much as the music.
I will try not to limit myself to a target age audience and I will slowly get an idea for age group as my project continues.

How I Will Push And Promote This Product

The DVD itself will be used to generate and promote the Oscar Later image.
Venues, promoters and agents will all be given the package for free, so they can see what my live shows would consist of and to see if I'm an artist worth booking.Once a promoter has contacted me I will charge a set fee for a live show with music and visuals and make sure I perform every show to the best of my abillity. Any future events that I play ill make sure i've brought along copy's of my DVD to be sold to anyone that takes an interest.

The project will have an offical website as well as being avaiabile on most commerical network platforms. The site will be the bridge between the seller and buyer it wall also be a hub where the fan will find all information on the Oscar Later project. On the website there will also be a function for the user to upload their own personal remixes to the website,this will also mean more fans and artists will use the site and this can then become another form of income from the interest generated on the innerwebsite advertisement.

I will target Radio DJ's locally and nationally who specifically play my genre of music, I have already done this my contacted the radio 1 Beth Eylwn show and getting my first play. I later spoke to the producer of the show and made sure if I sumbit a new track I can make it a prioritised to be lsitend to.

I will also target blogs and magazines locally and nationally for publciity and to gather interest in future bookings.

Blogs will also be targeted as they seem to have exploded along with the electro scene, website like hypemachine gather all the tracks uploaded my blogs and put them into a chart. Artists can become famous from a good remix over night espicially if a track gets high on the Hypemachine list.

Vennues with projectors and screens will be scouted and if simliar bands are being played there ill send them my visual EP or a mini mix of my own music.

I will start to speak to other artists and DJ's asking them where they are getting booked and if they can get me booked.

How And Where My Product Will Be Sold

The CD and DVD will be sold as a package on the official Oscar Later website.
The customer/fan can make the order through Paypal, this will cut out the middle man and get rid of any other expenses.

The MP3's for the EP will also be put up for digital download on various digital music stores. They will be released under my own net label SexySynth Records, it will be the second catalog release on the label and it will suit the genre of music perfectly.

Online Distribution

7digital
Armada
Audio Dolly
Beatport
Beatsdigital
Bubblebeat
Clear 365
Click Groove
Dance Music Hub
Dance Tunes
Digital tunes
DJ
DJtunes
DJMR
Emusic
Etopia
HB
HardStyle
HMV digital
IMESH
Itunes
Juno Records
Masterbeat
Medianet
Napster
Nokia Music Store
Nowdio
Reasontvbes
Rhapsody
Synacor
Tesco Digital
Tidy Digital
Track It Down
Trax Source
Tune tribe
Web-Records
Zune

Streaming

Last.fm
Spotify.com
grooveshark.com

I will also find as many different platforms I can to put the individual music videos on.

How The Product Will Be Manufactured

The best solution to the manufacture of the DVD would be to contact a CD and DVD duplication company and have them give me a quote on 100 units. For this I emailed various companies trying to achieve the cheapest quote for my money.
In the ideal world I would rather print and manufacture the DVD's and CD's myself but it would be less time consuming to have an external company take care of it.

Question
How much would it be for DVD and CD in 1 case with full color prints on all items, per 100 units?

Research

UK Chart Dominance

Its obvious when looking over the top 100 UK single charts for the last year that electronic music has a more dominant role in the charts. Nearly 3 quarters of the chart has an electronic aesthetic of some form. Indie, RnB and Hip Hop seem to have all took onboard, subconsciously and consciously, a dance influence. It seems the guitar has been replaced with the synthesizer.
Although the chart is full with dance and electronic influences it seems that it is at its peek, popularity-wise. The european electronic music wave has already engulfed the music domain, and its starting to become saturated.

In order for my EP to be successful I will have take onboard the current demand for music but remember to stay true to my roots and my overall goals.